Whether on the phone placing an order or in the checkout line, people hate to wait. Rarely am I physically present to make a purchase in a place of business where the facilities are not optimized for fast service. In those cases, it is often a lack of manpower that keeps customers waiting. We've all been there. There are fifteen cash registers at the grocery store but only five cashiers. Unfortunately for many companies who do business over the phone, the same thing can happen but in the opposite fashion. Many companies have more than enough employees to handle incoming calls, but simply lack the phone system to keep them from holding. This can result in a loss of business as many people, especially those who might be ordering goods or services from the company for the first time, will only wait a few minutes before hanging up and looking elsewhere. Think about it...if you are in the grocery store with a cart full of groceries, it's not as though you are going to abandon the cart and drive to another store where you will have to pick out all the items again. On the phone, however, things are different. Unless your business is highly specialized with little competition or you are the customers choice because of geographical location (i.e. scheduling appointments for services). you can lose a caller who has been holding too long to
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1560 Sherman Ave., Ste. 301
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